48734 Teaching Methodology in Higher Education Вопросы методики преподавания в вузе 2227-8591 26 Development of learners’ interpretation skills by means of linguistic visual complexes constituting multimodal learning package Развитие интерпретационных навыков обучающихся на основе лингвовизуальных комплексов поликодового модуля Zinovieva Olga V. 0000-0003-3058-7386 56542653500 2377-2018 Popova Nina Peter the Great St. Petersburg Polytechnic University Peter the Great St. Petersburg Polytechnic University; St. Petersburg, Russia 30 12 2013 2 16 197 205

Advantages of interdisciplinary mobile learning packages in comparison with integrated discipline courses are considered. Multimodal learning package is intended for the formation of learner interpretation skills drawing on linguistic visual complexes (LVC) of social advertisements. The latter are used for the tasks focusing on lexicological, linguistic cultural and stylistic dimensions. An example of the LVC interpretation is given, taking into account its verbal and iconic component integration.

 linguistic visual complex multimodal integration social advertisement elective learning package interpretation lexicology stylistics linguistic cultural studies