It is stated that in the modern world of education there exist and are actively applied diverse methods, techniques, techniques and learning tools aimed at innovations – the processes of improving pedagogical technologies. This study presents an innovative methodology of «subject modeling», aimed at developing a logical culture of thinking and the formation of a professional style of students’ thinking activity. Models of specific subject topics created by students during the educational process, can purposefully shape the practical orientation of their consciousness towards the rational solution of problem situations. The purpose of this study is the development, analysis and presentation of the innovative method of «subject modeling», aimed at further pedagogical and practical implementation in the study process. The paper analyzes the modeling process as a multicomponent process aimed at the development of logical and creative thinking among students. The scientific and practical significance of this work lies in the cognitive accumulation of research processes for the study and practical implementation of subject modeling in the educational process.