The issues of education quality are always relevant, the need to acquire new knowledge increases throughout life, and the teaching methods used differ in the degree of environmental friendliness: from manipulative and authoritarian to argumentative, dialogic and motivational. The purpose of the article is to identify the most effective teaching methods from the students' point of view. The study used a questionnaire-diagnostic method, generalization of pedagogical experience, mathematical and statistical processing of the results obtained during the study, and an interpretive method. The research included four stages: theoretical, preparatory, practical, analysis of results. The survey showed that the effectiveness of teaching is influenced by the personal and professional qualities of the teacher, individual approach to students, communication and information technologies, and eco-friendly methods of active learning. As a result of the study, conclusions were drawn on the more effective impact of eco-friendly, soft methods used in the learning process.