This article is devoted to the complex research of publicist newspaper style, namely the search for literary references in non-literary contexts, for example, articles from English tabloid newspapers. In particular, the linguistic material is a study of some linguistic phenomena that we encounter in practical application of the acquired knowledge. This article presents the newspaper language peculiarities drawing on essays, articles, notes, reports, comments in the most popular British tabloid newspapers: the ―Daily Mail", "Daily Express", "Mirror", "The Sun".